You can almost sense the glee over in the Microsoft camp after Samsung was dealt an overwhelming defeat against Apple.
That's because the jury decision against Samsung doesn't just affect the South Korean conglomerate; it's one that will ripple through to Google and the rest of the Android community. As a result, Microsoft's Windows Phone looks increasingly attractive as a third legitimate alternative -- one that's relatively unfettered by legal complications.
Microsoft may not increase its market share from this incident alone, but it can cruise under the litigious gunfire while strengthening its own position against Apple. At the same time, Microsoft can offer Android vendors a haven of sorts from Apple. The software titan can also take an active role in developing Windows Phone OS as an innovative force, and work with handset manufacturers to create truly unique hardware.
With a lot of handset manufacturers now reconsidering their relationship with Android in the wake of Samsung's defeat, many may look to Windows Phone as a way to hedge their risk and decrease their dependence on one operating system.
At least one person from Microsoft has publicly made clear his thoughts on the case. Bill Cox, marketing executive for Microsoft, couldn't help but to revel in Samsung and Android's misfortune in a short, but telling, tweet.
No comments:
Post a Comment